Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
THE PEOPLE BEHIND THE DEVELOPMENT
Experienced Guidance. Positive Leadership. Player-Focused Development.
Our coaches and support staff help turn AMU’s philosophy into daily practice by creating a disciplined, encouraging and purposeful football environment.
Good coaching is more than delivering drills. It involves observing players, identifying development needs, setting appropriate challenges, explaining concepts clearly and providing feedback that players can understand and apply.
AMU’s coaching approach considers the whole player. Technical and tactical learning is supported by physical preparation, game intelligence, communication, confidence, discipline and teamwork.
Coaches also play an important mentoring role. Young players need adults who can challenge them fairly, encourage them constructively and help them understand both the opportunities and responsibilities that come with football.
Behind the training environment is a wider team supporting organisation, communication, player experience, family engagement, events and football relationships.
Our Key Focus Areas
Coaching
Structured instruction that helps players understand techniques, tactics, decisions and the demands of the modern game.
Mentoring
Positive guidance that helps young players build confidence, responsibility, resilience and a learning mindset.
Development Planning
A purposeful approach to identifying needs, setting goals and supporting progress over time.
Player Support
Communication and coordination that strengthen the experience of players and their families.
Our people are central to the AMU experience: they coach the game, model the values and help players believe in their ability to grow.